2026&Beyond

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Meet the Visionaries Shaping the Future

Adam Kostyál | President, Nasdaq

The Future of Sweden Is Driven by the Real Estate Sector

“I am convinced that to future-proof Sweden, we must also future-proof the Swedish real estate sector."

Adam Kostyál closely monitors the real estate sector with precision and a long-term perspective to help future-proof Sweden’s competitiveness. With over 13 years of experience at Nasdaq and a background at Bloomberg, he brings deep expertise in capital markets and strategic growth trends.

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Anna Starrin | Anthropologist & Company Owner, Sign of Times AB

The Five Generation City – The Clashes That Heal Us

“If we know that loneliness is one of the major public health challenges of our time, are we truly building the kind of city we need?”

As a cultural anthropologist and trend analyst with extensive experience identifying future opportunities and risks, Anna Starrin helps companies, cities, and organizations understand the forces shaping tomorrow. She has led major development projects on the future of cities, human interaction, and emerging technologies — and works continuously to connect the voices of younger generations with key decision makers.

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Annica Ånäs | CEO, Atrium Ljungberg

Building the Future Today

“Stockholm Wood City proves what’s possible when you dare.”

Annica Ånäs believes employees are the driving force and inspiration behind real change. With over 20 years of leadership in real estate and board roles at top companies, she is leading the charge toward sustainable cities.

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Annika Winsth | Chief Economist, Nordea

The Swedish Model – Our Competitive Edge in Global Challenges

“Strong public finances, innovative companies, and a model that delivers growth with responsibility.”

Annika Winsth views the real estate market as a central component of future community development. She highlights democracy, free trade and trust as the foundations of a sustainable society. Annika is one of Sweden’s most respected economists and a strong voice for safeguarding the Swedish model in a time of global challenges. With extensive experience as a chief economist and expert in macroeconomics, she has a unique ability to connect economic analysis with broader societal development.

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Björn Thorngren | Founder & CEO, Meds

Flexible Cities and Intelligent Logistics

“Logistics chains must become flexible enough to reroute deliveries in real-time between home, work, and local parcel lockers.”

Björn Thorngren is driven by a clear vision: to shape the future of delivery solutions that are more flexible, intelligent, and truly human centered. As the CEO of one of Sweden’s fastest growing companies, he has built a profitable online pharmacy that is fundamentally redefining how we think about accessibility, convenience, and service — setting a new standard for the next generation of e-commerce.

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Carl Gudesjö | Head of Real Estate & Construction, International Tax Partner, KPMG

From Buildings to Digital Gateways: How Sweden’s Infrastructure Is Becoming the Next Big Investment Shift

"The future isn’t waiting. It’s being built right now — and those who invest early will be the ones who win.”

Carl is driven by strong commitment, curiosity and a constant desire to evolve, bringing broad and thoughtful perspectives into every strategic discussion. As a Tax Partner with nearly two decades of experience, he combines deep technical expertise with the ability to build long term professional relationships — offering a clear, analytical view of how tomorrow’s opportunities shape the decisions we make today.

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Daan Cedergren | Business Development Director, SWECO Architects

Places Shaped by Stories

“The most attractive environments of the future will not only be smart and sustainable, but they will also be defined by place-based stories. In an increasingly fragmented digital world, we need places that matter, where we can reconnect in the physical world.”

Daan Cedergren is an architect passionate about creating environments that bring people together and support daily life. His work focuses on how the interplay between culture, sustainability, and AI is reshaping the relationship between people and the built environment. With the ambition to develop places that are not only smart and sustainable but also shaped by stories.

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Dan Sehlberg | Founder & CEO, Sehlhall

Future of Elderly Care: Tackling One of Society’s Greatest Challenges

"Through collaboration between public and private stakeholders, research institutions, and civil society, we must build a social infrastructure that is sustainable, adaptable, and dignified."

Leveraging expertise from the public sector, academia, and industry, Dan Sehlberg spearheads innovation in elderly care and community development. He champions building communities that deliver measurable impact—where sustainability aligns seamlessly with human values. With a proven track record in leadership and entrepreneurship, Dan focuses on social enterprise and impact investing to drive long-term value and societal progress.

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Daniel Hummel | Managing Director, CBRE Sweden

Real Estate as the Dynamic Asset Class of the Future

“Real estate as an asset class is undergoing an exciting transformation, as sustainability, technology, and changing behaviours redefine future value.”

With many years of experience in the financial markets, Daniel Hummel brings a strong financial perspective to the real estate sector. He sees significant potential in the real estate of the future to create solutions that generate meaningful impact for both people and society, while the ongoing evolution of the asset class is set to attract increasing amounts of capital and new investor segments.

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Daniella Waldfogel | MD, Stockholm Chamber of Commerce

Quality of Life Drives Competitiveness and Growth

“Today, people move to places where they thrive and feel well — and companies must happily follow in the pursuit of the best talent.”

As CEO of the Stockholm Chamber of Commerce, Daniella Waldfogel is one of Sweden’s most experienced voices in business policy. Her background includes roles as Deputy CEO, Head of Business Policy, Head of Public Affairs at JKL, and Political Advisor in the European Parliament. With extensive experience in policy development, business growth, and international collaboration, she has helped shape the future agenda for Stockholm and the region’s business community.

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Eje Eklöf | Head of Real Estate, PostNord Group

Properties as the Hub of the Sustainable Society of the Future

“Dare to collaborate across boundaries – that’s how we build sustainable systems, not just sustainable buildings.”

Eje Eklöf views the properties of the future as more than just buildings—they are flows and connections that make everyday life sustainable. As a strategic leader with 20 years of experience, he drives value creation and robust solutions that meet people's needs here and now.

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Fredrik Torberger | Future Strategist & Senior Consultant, Kairos Future

Real Estate Manifesting the Ethics of Sustainability

“Built infrastructure uniquely brings sustainability principles into reality for a shared way of life.”

Fredrik Torberger sees that we are standing at a turning point – it is now that we must translate our values into action and shape a truly sustainable society. At Kairos Future, he works with organisations to address today’s complex challenges, supported by solid data, sharp analysis, and creative processes that generate future scenarios.

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Göran Adlén | Future Strategist & CEO, Adlén Consult AB

The Robot Becomes Your New Roommate

“We often talk about how we will live — but we rarely talk about with whom we will live.”

Göran Adlén is fascinated by the future and sees opportunities where others see threats. His mission is to inspire hope and curiosity in a future that is anything but predictable. With more than 4,000 lectures and 23 years of experience, Göran has inspired industries of all kinds with his insights.

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Hanna Linderstål | Founder & CEO, Earhart Business Protection Agency

Tomorrow’s Leaders Are Shaping Security Today

“From ordinary to extraordinary – Sweden is the land of unicorns.”

Hanna Linderstål is driving the development of a safer digital society. With extensive experience in combating digital threats and advising international organisations, she sees knowledge and preparedness as the keys to future leadership.

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Johan Augustsson | CEO, Trophi Fastigheter AB

Places That Create Life — and a Sustainable Future

“A grocery store is more than just food. It’s a place where people meet, where young people get their first job, and where older residents feel safe.”

Johan Augustsson focuses on driving development and growth through properties that create activity, community and confidence in the future. He is passionate about shaping vibrant and sustainable neighbourhoods where everyday life functions and people feel secure — something that starts with well designed local hubs like grocery stores and essential services. With more than 20 years of experience in senior roles across grocery retail, building materials, and FMCG, he brings a strong tenant- and customer-driven perspective to his role as CEO of Trophi.

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Johan Zachrisson | Business Development Manager, Fabege

Where Human Needs Meet the Innovations of Tomorrow

“Progress is moving at lightning speed — but how fast are we evolving as humans?”

Johan Zachrisson is a visionary leader in commercial real estate development, with a rare ability to turn ideas into long-term value. With deep and diverse experience spanning development, asset management, business innovation, and strategic investments, he drives both companies and places them forward — shaping environments where people, business and innovation can grow.

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Johanna Munck af Rosenschöld 2026&Beyond

Johanna Munck af Rosenschöld | CEO, Senior Architect & Partner, Strategisk Arkitektur

Human Centered Design

“Architecture is about more than just buildings and places. It is about creating spaces for people. What makes a city or place attractive is fundamentally the people we share it with."

Johanna Munck af Rosenschöld has broad and long experience in many fields of architecture, with a particular focus on sustainable cities and workplaces of the future where she is an established voice in the industry. She is a trained architect in Stockholm, Paris and Helsinki.

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Johanna Skogestig | CEO, Vasakronan AB

Care for the Built Environment We Already Have

“In tomorrow’s world, success belongs to those who can unlearn, relearn, and adapt.”

Johanna Skogestig is a strong advocate for sustainability and envisions future cities as greener, smarter, and more human-centric. She is one of Sweden’s most influential leaders in the real estate industry and has been named the most powerful person in the sector by Fastighetsvärlden for the second time. She believes the future isn’t about growth in square meters, but growth in quality – for the benefit of people and the planet.

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Jörgen Eriksson | CEO, Catena AB

Unique Opportunities and Great Responsibility

“We want to redefine what a logistics property is, the value it can create, and what it can look like.”

Jörgen Eriksson has led Catena since 2020 with a clear vision: to elevate logistics real estate across Sweden, Denmark, and the wider European market. His leadership blends fast decision-making with a long-term mindset — a combination that drives Catena forward and defines Jörgen as a decisive, future-focused leader.

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Kent Persson | MD, Kent Persson AB & Bostadspolitik.se

A Home for Sweden’s Future

“If Sweden is to remain one of the world’s leading countries, the housing market must function.”

Kent Persson is driven by a commitment to creating the conditions that allow people to grow, advance and contribute to a stronger Sweden in the future. With more than two decades of senior leadership experience he has worked to strengthen the country’s long term competitiveness by promoting a housing market that supports mobility, security and confidence in the future. Kent is one of Sweden’s most experienced advisers in public affairs, strategic communication and housing policy, with a background as CEO, consultant, board member and former Party Secretary of Moderaterna.

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Kristin Willerström | Senior Regional Director Nordics, Pembroke

Global Expertise with Local Knowledge

“Today, offices and housing need to offer something more. Expectations are changing, and people are looking for environments that foster connection, collaboration, and well-being — along with an attractive range of services and amenities.”

Kristin Willerström highlights a shift in tenant expectations: offices are no longer just workplaces – they must deliver connection, well-being, and memorable experiences. Driven by digitalization, sustainability, and the demands of new generations, across global markets hybrid properties are emerging, blending living, working, and services into one seamless experience. It’s about creating places that make life easier, more inspiring, and sustainable – for people today and for generations to come.

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Linda Kjällén | Head of ESG and Sustainability Solutions, CBRE Sweden

Real Estate is a Key Part of the Solution to the Greatest Challenges of Our Time

“Creating spaces that boost wellbeing, cut climate impact, and give back more than they take – not just a vision, but our responsibility today.”

Linda Kjällén has dedicated her entire career to sustainability in the building and real estate sector and was part of the team that established Sweden Green Building Council. She believes in the power of building for people and the planet – for her, it is the most meaningful mission one can have.

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Lovisa Hagelberg | Managing Director, CBRE Global Workplace Solutions

When Nothing is Certain, Everything is Possible

"Adaptability and flexibility are no longer a competitive advantage – they are a necessity for survival."

With AI, predictive maintenance becomes an everyday reality. Lovisa Hagelberg is leading facility management in Sweden towards an innovative and sustainable future – backed by experience in critical environments and data centers.

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Maryrose David | Head of Research, CBRE Sweden

Real Estate Enables the Society of the Future

“We are entering a future defined by transparency—unlocking possibilities far beyond anything we can imagine today.”

Maryrose David is a visionary and a leading voice in trend analysis within the Swedish real estate market. She believes in the power of knowledge and collaboration as the key to creating a real estate sector that is innovative, sustainable, and human centered.

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Mattias Jacobsson | CEO, NA-KD

The Future Shaped by Data, Collaboration, and Real Estate

“Properties are the stage where the future unfolds.”

Mattias Jacobsson builds companies that not only adapt to change — they accelerate it. He drives innovation that shapes the future of retail through seamless customer journeys and new digital-physical ecosystems. With many years of C-level experience across sales, product, marketing, and logistics, he combines strategic vision with operational precision.

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Michael Moschewitz | CEO, Genova Property Group

Where Life, Work and the City Converge

“A modern real estate company must understand that people’s behaviour is changing.”

As CEO of Genova, Michael is driving the development of the cities of tomorrow — dynamic, integrated environments where people can live, learn and work in the same place. He sees how shifting behaviours, digitalisation and AI will fundamentally reshape the way we design and experience our urban spaces. With extensive experience in finance and real estate development, he has the insight and leadership required to turn this future vision into reality.

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Richard Lagerling | Real Estate Agent, Lagerlings Fastighetsmäkleri AB

The Future of Living Is About Choice and Possibility

“With autonomous vehicles and digital innovations, location becomes less relevant – and quality of life takes center stage.”

Richard Lagerling sees the future of living as far more than just location – it’s about quality of life, sustainability, and the freedom to choose. With deep insight into how technological shifts and new lifestyles are reshaping the housing market, he combines experience with a forward-looking perspective to create real value for his clients.

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Sara Öhrvall | Senior Advisor Emerging Technologies, Board Director, Investor & Writer, Axfood, Verisure, Bonnier Books, among others

The City of the Future Is Alive, Adaptive, and Always One Step Ahead

“Digital twins give us a space where we can test the future before we build it.”

As a business leader, investor, and digitalization expert, Sara Öhrvall focuses on how emerging technologies can shape the cities of tomorrow into living, responsive ecosystems. She is passionate about how AI can empower us to predict, test, and refine urban functions before they are built—ultimately creating more sustainable, equitable, and human-centred environments. With significant board positions, a long career at the intersection of tech and finance, and published work on how technology reshapes human behaviour, she is one of the Nordic region’s most visionary voices on the future of society.

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Shoka Åhrman | Economist and Strategist, SPP

The Demographic Forces Reshaping Future Cities

“Demography is the silent force shaping the cities of the future — from how we live and where we live, to how we meet and work.”

As an economist and strategist at SPP, Shoka Åhrman is one of Sweden’s clearest voices at the intersection of demographics, economics, and the future of society. With over 15 years of experience in the financial sector, she analyses how population shifts reshape our cities and our economy — revealing how the power of demographics can drive sustainable growth.

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Thomas Erséus | CEO, AMF Fastigheter

Cities Thrive Because of People

“It’s the people who bring a city to life. As one of Sweden’s largest real estate companies, we have both the opportunity and the responsibility to contribute to an attractive city. This requires more than just impressive architecture—the focus should instead be on content and creating places where people want to spend their time. My advice to the property developers.“

With decades of experience in senior roles across the real estate industry, Thomas Erséus is passionate about shaping vibrant urban environments. For him, helping make Stockholm a more attractive city for those who live, work, and visit is not just a responsibility—it’s the most meaningful mission of his career.

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